Braze is the leading customer engagement platform — focuses on mobile marketing, push notifications, in-app messages. Public since 2021. The interview emphasizes high-throughput message delivery, ML-driven personalization, and the unique scale challenges of consumer messaging.
Process
Recruiter screen → 60-minute coding phone (DSA medium) → onsite virtual: 2 coding, 1 system design, 1 craft deep-dive, 1 behavioral. Cycle: 3–4 weeks.
What they actually ask
- Design a push notification platform handling billions of sends per day
- Design segmentation and audience targeting at scale
- Design A/B testing for marketing campaigns
- Coding: medium DSA, often with stream processing framing
- Behavioral: customer focus, ownership, working in mature SaaS
Levels and comp (2026)
- SE II: $155K–$195K total
- Senior SE: $225K–$295K
- Staff: $325K–$430K
- Principal: $460K–$610K
Prep priorities
- Be fluent in Java or Scala (bulk of the codebase)
- Understand stream processing (Kafka, Flink) and high-throughput pipelines
- Brush up on push notification protocols (APNs, FCM)
Frequently Asked Questions
Is Braze remote-friendly?
Hybrid in NYC (HQ), London, Tokyo. Many engineering roles fully remote within US.
How does Braze compare to Customer.io or Iterable?
Braze is largest by enterprise customers. Iterable is comparable. Customer.io is more developer-friendly. Braze pays comparable to mid-tier SaaS.
What is the engineering culture?
Mature, customer-driven, mid-stage. Strong work-life balance.