Beehiiv is the modern newsletter platform competing with Substack, founded by ex-Morning Brew employees. Used by tens of thousands of newsletters. The interview is small-team and rewards engineers excited about the creator economy and modern web stack.
Process
Recruiter screen → 60-minute coding pair → onsite virtual: 2 coding, 1 system design, 1 craft deep-dive, 1 behavioral. Cycle: 2–4 weeks.
What they actually ask
- Design a newsletter delivery and analytics pipeline
- Design referral / growth viral loops (similar to Morning Brew’s growth playbook)
- Design ad serving network for newsletter monetization
- Coding: practical Ruby/Rails or TypeScript
- Behavioral: customer focus, fast-moving culture, ownership
Levels and comp (2026)
- SE: $160K–$210K total
- Senior SE: $230K–$310K
- Staff: $330K–$440K
- Principal: $460K–$610K
Equity has high upside given Series B funding and category leadership.
Prep priorities
- Be fluent in Ruby on Rails (primary stack)
- Understand growth loops, referral mechanics, and viral marketing
- Brush up on email deliverability and ad-serving patterns
Frequently Asked Questions
Is Beehiiv remote-friendly?
Hybrid in NYC (HQ); some remote within US for senior+ roles.
How does Beehiiv compare to Substack?
Substack has the larger brand and creator network. Beehiiv has more features, faster shipping, and stronger growth-tooling. Comp is comparable; bar is high at both.
What is the engineering culture?
Fast-moving, ship-focused, ownership-heavy. Younger team than Substack. Strong fit for engineers who like startup intensity.